Ronaldo’s snub cost Coca-Cola $4 billion
Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the European Championship; coincides with a $4bn fall in the share price of the drinks company.
Also, the Portugal captain is a health fanatic and makes it clear about what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest; on Monday in the prelude to his country’s Group F game against Hungary.
Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
Coca-Cola is one of the official sponsors of Euro 2020. The company’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
A Euro 2020 spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences”.
Ronaldo is a pop culture colossus, boasting almost 300 million Instagram followers.
On Tuesday, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond the France great Michel Platini as the record goalscorer at the European Championship finals, with 11.
Coca Cola lost $4 billion in value today after the CR7 gesture of removing the bottles went viral. #CocaCola was valued at $242 billion before Ronaldo’s gesture and afterwards, it went down to $238 billion.
Cristiano Ronaldo caused a fall of 1.6% in Coca Cola’s value. pic.twitter.com/PhplfjBBlp
— Abdullah. (@SaidbyAbdullah) June 15, 2021
However twitter users seem to enjoy this by sharing hilarious tweets
— How Football Saved Humans – Great Book to Read (@HowHumans) June 16, 2021
