“Advertisers Did Not Want Fahad Mustafa to Host Jeeto Pakistan
With its popular show “Jeeto Pakistan,” ARY Digital is a prominent network in the Pakistani media landscape, drawing in large viewers all throughout the country. But there is a story of doubt and uncertainty that underlies its success.
In a podcast with Ahmed Ali Butt around a month ago, Jerjees Seja, the CEO of ARY Digital, said that at first, sponsors were hesitant to have Fahad Mustafa host the program because they thought he was “boring.” ARY Digital stuck to their choice despite these reservations.
When “Jeeto Pakistan” opened, the doubters were won over by Fahad contagious charisma and enthusiasm. The success of the show demonstrated not just Fahad’s talent as a host but also ARY Digital’s steadfast dedication to breaking new ground in Pakistani media.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.
