Instead of Alia, we may make them become Mahesh Bhatt: Nomi Ansari speaks with clients who make exaggerated demands
Nomi Ansari, a Pakistani fashion designer, recently made an appearance on the set of the hit television program Hasna Mana Hai. During his visit, he shared his knowledge of business, fashion, and the complexities of serving a varied audience. Renowned for his stunning creations and meticulous attention to detail, Ansari offered a realistic look at the difficulties and demands that confront designers and clients alike.
Ansari disclosed a remarkable narrative about his clients’ wishes in a momentous point throughout the program, namely pertaining to their desire to imitate Bollywood stars Deepika Padukone and Alia Bhatt. “Everyone wants to think of themselves as Deepika and Alia Bhatt,” he said, emphasizing how popular these two celebrities are. He did, however, recognize the profound distinctions between abstract aspirations and concrete reality.
The fashion legend clarified, “People want to look like them but their [body] structures, lifestyle, and audiences, everything is different.” This highlighted the complexity that lies behind these demands. Even with his skill and knowledge, Ansari emphasized how crucial it is to comprehend and come to terms with these differences. He made a funny joke, saying, “We can turn them into Mahesh Bhatt, not Alia Bhatt.”
Ansari, one of Pakistan’s most prominent designers, is a respected voice in the fashion business and provides insightful analysis of the complex forces at work. The stylist created the AirSial crew’s 2020 outfits. AirSial is a domestic airline.
Ansari, who has continued to speak out against PR firms taking advantage of his position, stated his displeasure with the several packages he was given for free marketing in 2021. He continued by requesting that these PR representatives “quit bothering him” if he had voluntarily decided not to share images of the “gifts” they had provided him.
“Dear PR Companies, simple request, not to send me PR packages if you are sending them for me to post pictures of, or just delete me off the list and make things easier for yourself and me,” the designer said on his Instagram stories. “Please don’t send me anything with the expectation that I’ll post it,” he said. In particular, please refrain from persistently pestering me for free promotional posts via phone calls and WhatsApp.
Influencer marketing is a phenomena that has gained popularity in Pakistan over the past ten years, a country where rapid digitalization and the rise of social media platforms have created many opportunities.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.
