Apple to Unveil iPhone 17 Series and New Devices at September Event
CUPERTINO, CALIFORNIA – Apple is set to host its next major product launch at the Steve Jobs Theater in Cupertino, where it is expected to reveal the iPhone 17 lineup alongside several other new devices and software updates.
The event, scheduled for Tuesday, September 9, 2025, will showcase four iPhone models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone 17 Air. Apple is also expected to introduce the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3, featuring the largest display yet. AirPods Pro 3 and updates to Apple Intelligence features are also likely to make an appearance.
By noon Pacific Time, the keynote will conclude with full details on specifications, features, pricing, and availability.
Pre-Orders and Release Dates
Pre-orders for the iPhone 17 series will open on Friday, September 12, 2025, at 5 a.m. Pacific / 8 a.m. Eastern / 1 p.m. UK time. Customers will likely be able to choose their preferred model, color, and storage option the night before. The retail release is set for Friday, September 19, 2025, with sales starting at 7 a.m. local time.
Early Reviews
Select media outlets are expected to publish their first reviews on Tuesday, September 16, or Wednesday, September 17, at around 6 a.m. Pacific Time.
What’s New in iPhone 17
The iPhone 17 series will bring several upgrades, including:
iPhone 17 Air: An ultra-thin design replacing the Plus model.
A19 Pro Chip: Enhanced AI performance in Pro models.
Improved Hardware: 12GB RAM, vapor chamber cooling, and Wi-Fi 7 support.
Camera Boost: 48MP telephoto lens with up to 8x optical zoom.
Fresh Colors: Papaya orange, pale sky blue, and champagne gold.
Apple’s latest AI-powered “Intelligence” features will also be integrated, offering a smarter Siri, AI-assisted photography, and real-time translation.
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