As many celebs have been fighting against colorism in the Pakistani entertainment industry, it’s disappointing when a household name like Ayeza Khan is promoting a fairness cream. The Meharposh actress is in hot water for promoting the skin lightening product.
When model-cum-actress Amna Ilyas has been combating colorism in the industry for ages, it’s sad to see the industry regress when renowned actresses promote skin lightening products even now. Even Ranjha Ranjha Kardi actress Iqra Aziz asserted that she would never endorse a fairness cream.
This is a world where even Fair and Lovely decided to rebrand themselves and ditch the skin-lightening label.
But it seems that Ayeza did not get the memo.
Ayeza Khan under fire
In this ad, Ayeza Khan is endorsing Faiza Beauty Cream. The product is specifically a skin-lightening product. The commercial even had the Koi Chand Rakh actress credit her success to skin lightening and the fairness cream, Faiza Beauty Cream.
Fans are not amused
Fans want the Pyarey Afzal actress and other celebrities to stop promoting skin lightening products. As influential figures, celebs ought to use their platform more responsibly.
Ayeza Khan is doing some faiza beauty cream ad. She literally takes up everything she gets offered for I guess 😶
— Orin 🌸🌺🌼 (@MawkishSpirit) October 6, 2020
Fans are disappointed, to say the least. Others brought up how celebs ought to learn from the past.
In the past, Sajal Aly and Zara Noor Abbas have been slammed online for promoting skin lightening products. Amid this discussion, audiences hailed actresses like Mahira Khan and Iqra Aziz for never having endorsed skin-lightening products.
Colorism has long been an issue in the entertainment industry. Celebs like Amna Ilyas and Zara Abid had been very vocal about the issue.