And, since 2019, movies produced by India’s Hindi film industry, based out of the country’s financial capital, Mumbai, and more popularly known as Bollywood, have not been allowed to be shown at cinemas in Pakistan.
When actor Shah Rukh Khan’s blockbuster Pathaan was publicly screened in Karachi’s affluent DHA neighborhood in January 2023, the censor board in Pakistan’s southern province of Sindh, where Karachi is located, stopped the screening. The relations between Pakistan and neighboring India have seldom been cordial, particularly because of the disputed Kashmir territory.
Nevertheless, many Pakistani cinemagoers are ardent followers of Bollywood and its stars. Apart from Shah Rukh Khan, known as the “King of Bollywood,” whose latest comedy-drama Dunki was released in cinemas earlier this month, other Bollywood actors such as Aamir Khan, Deepika Padukone and Ranbir Kapoor enjoy a large following in Pakistan.
In the past few years, movies produced in the southern part of India or helmed by directors hailing from the south have gained popularity in Pakistan because of their action-oriented and technology-driven storylines.
Adding to the appeal of Bollywood on the other side of the geographical divide is the language featured in the films, Hindi. Hindi is similar to Urdu, which is the language widely spoken in Muslim-majority Pakistan. Also, some of the artists and technicians working in Bollywood come from Muslim backgrounds.
Bollywood Marketing or content
Despite the tensions between India and Pakistan at the state level, similar cultural aspects between the two nations persist particularly when it comes to movies and music. “I heard a TV host the other day talk about the subject. He was of the view that before 1947, in undivided India, we were making similar films,” actor Mohib Mirza told DW.
“Our heroes also sang songs in the valleys and around the trees. But I think influence is a different subject. Bollywood itself is not original it’s heavily influenced by many other countries,” Mirza said. “The reason that our audiences watch Indian films is the way they ‘market’ their stuff,” Mirza added. “No matter what, we will get the news about what’s happening in India.”
Journalist Ghazi Salahuddin disagrees. “Bollywood has a lot of influence in Pakistan primarily because its films are widely watched in the country for their quality and content, something that we lack,” Salahuddin told the publication. “They have adapted to technological advancement, as well,” Salahuddin said. “They have a big international market due to which they can afford to experiment and spend a lot of money on their screen projects. India’s economic success has a role to play in it, too.”
Indian and Pakistani movies have song and dance sequences, said filmmaker Shoaib Sultan, whose directorial debut Gunjal was released in cinemas on December 15. “It’s a massive industry. Our audiences watch it because it’s entertaining and larger than life.” Given that Pakistan lacks a major film industry of its own, movie distributors and cinema owners in the country now largely depend on releases from major Hollywood studios to keep their businesses afloat.
Pakistani Films at the Box Office
Until we [in Pakistan] start making movies, people will keep watching Bollywood,” film distributor and exhibitor Nadeem Mandviwalla said. “These are the only two countries in the world which make movies the same way: song-and-dance sequences, dresses, and the language, etc.,” he said. “They call it the Hindi language and we call it Urdu. They use 80% Urdu words in Hindi.”
“Peace activists on either side keep trying to bring the temperatures in the political field down,” Salahuddin said. “Indians and Pakistanis travel a lot and have large diasporas, because of which they meet each other outside South Asia.”
Mandviwalla highlighted the importance of Indian movies in Pakistan. “Our people know so much about India because of their exposure to its films,” the film distributor said. “For the last 40 years,” he added, “the Pakistani public has been watching Indian content.” But, since Pakistan banned Indian movies in 2019, exhibitors and distributors in the country have had a tough time.
“We [as exhibitors] tell our government that there are only two choices: either allow Indian content or make at least 100 to 150 movies a year, which will help the Pakistani film industry stand on its feet,” Mandviwalla said.