The Korean supergroup broke their own record Friday for most YouTube views in the first 24-hours of release with their new English-language single “Butter;” hitting approximately 113 million views by midnight ET; according to the platform’s public views counter. BTS had set the previous record with their 2020 single “Dynamite,” their first entirely in English. Moreover, That video racked up 101.1 million in its first 24 hours, according to official YouTube figures; though its public views countermarked 98.3 million.
BTS’ summer dance-pop jam “Butter” was released on YouTube on Thursday, May 21, at 12 AM ET/1 PM KST, and has been propelled towards new heights by the group’s devoted fans; ARMY. Secondly, The song set a new all-time record for the biggest YouTube music video premiere with more than 3.9 million concurrent viewers and hit No. 1 on the U.S. iTunes chart within just two hours of its debut. As well as By 1 AM ET Saturday; the video had been streamed more than 116 million times. Furthermore, BTS has held numerous records for 24-hour views in the past, such as for “Boy With Luv” featuring Halsey in April 2019, which hit 74.6 million views on its first day.
The First Performance of “Butter”:
Thirdly, The band confirmed Friday at a Seoul press conference that their first performance of “Butter” will be at the upcoming Billboard Music Awards Sunday, May 23. Moreover, They have received four nominations — their most in a single year — at the awards this year in the following categories: Top Duo/Group, Top Social Artist (for the fifth year in a row); Top Song Sales Artist, and Top Selling Song (for “Dynamite”). With the group’s second English language track after 2020’s megahit ‘Dynamite’; BTS broke their own record for the biggest music video Premiere on YouTube. According to the video-streaming platform; “BTS has one-upped its own record!” On their blog, YouTube confirmed that ‘Butter’ Official MV has “set a new all-time record for the biggest YouTube music video Premiere with over 3.9 million peak concurrents”.
#BTS Makes Spotify History As “Butter” Breaks Record For Biggest Debut Of All Time #ButterBiggestDebut https://t.co/ojN54WGx8E pic.twitter.com/8pc0DkgIPA
— Soompi (@soompi) May 22, 2021
Previously in August 2020, their first full-English track registered over 3 million peak concurrents. “They now hold the #1 and #2 spots for the biggest YouTube Premieres to date;” the company wrote on its blog. Although the platform hasn’t released the official data for the 24-hour YouTube debut record given its meteoric premiere; with already over 125 million views, fans are sure it has broken the previous record held by Dynamite; which racked up 101.1 million views on its first day. As fans celebrated the Butter MV crossing 110 million views on YouTube in 24 hours, many hashtags surrounding BTS are trending online. Along with the main #BTS_Butter; #Butter100M, and ‘BTS vs BTS’ dominated trends worldwide. Now, Army, BTS’s fans are worried about how they’ll beat this record the next time.
“Butter” MV became the biggest YouTube Premiere of all time, with 3.89 Million viewers, breaking Dynamite recordhttps://t.co/pPMDozOtb0
— BTS⁷ YouTube 🧈 ᴮᵁᵀᵀᴱᴿ out now (@btsyoutubedata) May 21, 2021