The premier delivery platform in Pakistan, foodpanda, is thrilled to announce a strategic alliance with Sana Safinaz, one of the high-end clothing brands in the nation. With this relationship with a leading leader in the garment business, foodpanda further secures its position as a retail media advertising publisher, making this collaboration a key milestone for the company.
Foodpanda and Sana Safinaz’s annual agreement is poised to transform how marketers engage with consumers who are digital natives. Sana Safinaz wants to attract clients who have developed online purchase habits and broaden its brand reach by utilizing the massive traffic on the foodpanda app. Sana Safinaz will primarily interact with foodpanda’s female audience through activations on panda advertisements and strategic placements of its top campaigns, with placements on the order tracking page and sporadic appearances on the Homescreen.
“We are thrilled to partner with Sana Safinaz, one of Pakistan’s most esteemed apparel brands,” said Muntaqa Peracha, CEO of foodpanda, about the partnership. This collaboration not only demonstrates how foodpanda has developed into a flexible advertising platform, but it also demonstrates our dedication to offering our partners cutting-edge solutions. We are launching our entry into the garment industry and creating the groundwork for future partnerships with companies in other industries by partnering with Sana Safinaz.
“Foodpanda’s established presence as a household name in Pakistan presents an exceptional opportunity for Sana Safinaz to connect with a quality audience of potential new shoppers,” said Farrukh Malik, COO. We intend to contact and interact with new consumers by strategically utilizing foodpanda’s platform to highlight our collections, hence strengthening our brand’s position in the industry. This collaboration demonstrates how foodpanda has become into a valuable ally and one of our top media mix selections. We anticipate further forthcoming partnerships that will further strengthen both businesses and promote future success for both parties.
The cooperation between Sana Safinaz and foodpanda is a perfect example of the potency of two leading companies’ synergies. It demonstrates foodpanda’s commitment to expanding its product line and giving marketers who want to interact with tech-savvy customers exclusive advertising options.
In 2022, foodpanda formally introduced its suite of marketing tools and advertising technology, known as panda advertisements, to assist marketers from many industries in interacting with millions of consumers outside of traditional channels.
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