Pakistani web series Churails has won the ‘OTT Platform Show of the Year’ at the British Asian Media Awards.
The show, released on Indian OTT platform Zee5, became the subject of quite a few controversies in the country but its success remains unparalleled as the creator, Asim Abbasi added another feather in his cap by bagging the title of the OTT Platform Show of the Year at the award show.
OTT Platform Show of the Year: #Churails, @ZEE5Global
Churails released globally by Zee5 is an exclusive series on the platform directed and written by #AsimAbbasi. The show received critical acclaim as it brought together diverse characters & broke stereotypes. #BAMAwards2020 pic.twitter.com/3Fp3jr7qC3— British Asian Media Awards (@BAMawardsuk) February 11, 2021
Chief Business Officer at Zee5 Global, Archana Anand, was full of praises for its storyline and how it broke stereotypes.
“Churails with its rich, bold narrative and the globally relevant storyline has broken stereotypes and opened up the fresh conversation around gender equality not only in South Asia but also in other markets across the globe by putting strong women at the center of its story,” she said.
“Winning this award is a recognition of the tremendous impact that our content has created across key markets and how deeply it is resonating with the audiences.”
BAMs official website claims it acknowledges the growing and persistent influence of different cultures and communities living in the UK.
However, Churails emerged as a winner in redefining the word commonly used as an abuse for South Asian women.
Asim Abbasi’s film Cake redefined Pakistani cinema while his recent web series Churails broke all stereotypes. Following the success of both his projects, the filmmaker is now preparing for yet another exciting web series.