54R3The recognition is for the company’s initiatives on environmental and social sustainability as part of its portfolio for Extended Producer Responsibility (EPR), in particular, to honor the company being the first to receive rPET approval, Pakistan’s first plastic road initiative that Punjab is adopting and being part of awareness building on plastic circularity.
This recognition of our role as a thought leader reinforces our commitment to work cross-sectionally and streamline collections, as most of our bottling partner plants are located in Punjab province.,” said Faisal Hashmi. Coca-Cola’s bottling partner, Coca-Cola İçecek a Turkish investor with operations nationwide employing about a million people along the chain.
Coca-Cola has pledged that it to work towards recycling about 6000 MT of plastic in 2024 and is working with the government and packaging alliance, CoRE, to formulate a regulatory path for Recycled Polyethylene Terephthalate (rPET).
This year, Coca-Cola along with its partners, Capital Development Authority (CDA) and National Incubation Center (NIC), will mark the third anniversary of the first-ever plastic road in Pakistan. This 1 KM road, thrice as durable, was built in Islamabad under a public-private partnership, using 10,000 tonnes of recyclable plastic and demonstrating scalable ways to reuse un-recyclable plastic.