Christiano Ronaldo’s gesture of removing Euro 2020’s sponsored drink Coca-Cola during the press conference on Monday caused a stir which resulted in the video going viral on social media. The Portugal captain, speaking ahead of his country’s group-stage match against Hungary where they won 3-0 with the forward scoring a brace, removed the two Coca-Cola bottles that led to a $4b fall in the share price of the giant company. The Juventus star then moved forward by holding up a bottle of water, and saying, “Agua! (Water!)”.
Coca-Cola share price Drop:
Furthermore, Coca-Cola’s share price drastically reached from $56.10 to $55.22, after Ronaldo’s press conference of 30 minutes to promoting drinking water instead of soft drink. Secondly, The market value of the mega-company went from $242bn to $238b – a drop of $4b. Coca-Cola replied on Tuesday with a statement saying; “everyone is entitled to; their drink preferences” with different “tastes and needs”. One of the spokespeople from the Euros also expressed; “Players are; offered water; alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
WATCH: Footage of Portuguese footballer Christiano Ronaldo replacing a leading soda brand for water has gone viral.
For more updates from the Euro Championship 2021, follow our sports page: https://t.co/rK4UHoHBZi#etribune #ViralVideo #Football #Euro2021 pic.twitter.com/T5mdq3TYB4
— Tribune Sports (@ETribuneSports) June 15, 2021
#CocaCola Stock after Ronaldo removed bottle of coke from table: pic.twitter.com/FL043QLXHv
— Rohit Chauhan (@imrchauhan5) June 16, 2021
Coca Cola lost $4 billion in value today after the CR7 gesture of removing the bottles went viral. #CocaCola was valued at $242 billion before Ronaldo’s gesture and afterwards, it went down to $238 billion.
Cristiano Ronaldo caused a fall of 1.6% in Coca Cola’s value. pic.twitter.com/PhplfjBBlp
— Abdullah. (@SaidbyAbdullah) June 15, 2021
Moreover, Ronaldo has previously mentioned his dislike of sugary soft drinks which allows him to remain in an excellent physical condition at the age of 36; which leads him to not allow his eldest son Cristiano Ronaldo Jr consuming such products “I’m hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and I’m angry with him;” Ronaldo admitted. Lastly, “I fight with him when he eats chips and fries and everything, he knows I don’t like it.”