Trends come and go in the huge world of the internet, but the ‘Moye Moye’ fad is the newest fixation that has social media users around the globe spellbound. Džanum, a catchy song by Teya Dora that originated in Serbia, has gone viral on TikTok and Instagram, sparking a flurry of memes, parodies, and dancing crazes.
The song’s simple lyrics and catchy tune made it a perfect platform for people to express their creativity in quick videos, which is why it became viral so quickly. With millions of users adding the song into their reels and posts, the ‘Moye Moye’ fad has topped charts on TikTok and Instagram.
The Quint released some startling numbers in early December. Džanum has been used to make over 1.3 million reels on Instagram alone, while over 302.8 thousand videos on TikTok have incorporated the music. Due to their common appreciation of the catchy and unforgettable song, people from different backgrounds have come together to form a global phenomenon.
Notably, by incorporating “dark humour” into their viral videos, South Asian social media users have given the trend a distinct spin. These movies turn the trend into a forum for original and funny expressions by frequently incorporating inside jokes and cultural allusions.
One viral video, for instance, lightheartedly makes fun of the 2023 India vs. Australia ICC World Cup Final, bringing some humor to a momentous sporting event. Celebrities like Bollywood actor Ayushmann Khurrana and law enforcement organizations like the Delhi Police have joined in on the ‘Moye Moye’ fun, proving that the fad has transcended individual users. To add his own touch to the viral craze, the Dream Girl 2 actor, for instance, included the ‘Moye Moye’ trend into one of his concerts.
Ayushmann Khurrana nailed the ‘Moye Moye’ trend like a pro! 😄👌#staywoke #trending #wokebycapital #ayushmankhurana pic.twitter.com/t8XZ1Z9ekV
— WOKE by Capital (@WOKEbyCapital) November 30, 2023
It’s important to remember, though, that the original Serbian lyrics, “Moje More,” which translates to “my nightmares,” have been mistakenly misidentified online for “Moye Moye.” The mistake is caused by the chorus repeat of “More,” which creates a false impression that has contributed to the trend’s widespread acceptance. The Serbian poem ‘Moje More’ conveys the narrator’s experience of being unwanted and stuck, as well as sentiments of longing, grief, and rejection. The song has a strong emotional resonance, which is reflected in the recurrence of her hopes for a better life and her desperation.
The Serbian singer-songwriter behind Džanum, Teya Dora, thanked Threads for her song’s tremendous success. She expressed gratitude to her fans for enjoying the music and expressed her admiration for Serbian music’s global reach. Her sincere statement captured the happiness she feels every day from getting love from her followers all across the world.
The beginnings of Teya Dora’s poignant lyrics are the source of the ‘Moye Moye’ trend, which is still captivating people around the world. This serves as a reminder that even in the world of viral trends, there’s frequently a deeper story waiting to be uncovered.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.