Suddenly seized with entrepreneurial epiphanies, I blurted to my sister-in-law, “You know, I’ve always wanted to sell gola ganda in my housing society.” “But honestly, I wouldn’t even know where to begin.”
My sister-in-law asked, “Have you checked out Eaglelyst on Instagram?” in response. She went on, judging from the blank look on my face, “He’s this guy on Instagram who started selling fries.” In essence, he describes the experience of beginning a small business.” I clicked on “street food enthusiast” and “entrepreneur in the making” Arbaz Abbasi’s Instagram account out of curiosity. I was drawn in and held on for a long time by what I saw for many thrilling reasons.
1. The objective
Arbaz started the process of establishing his french fry business with an investment of Rs 50,000. It’s interesting to observe what factors influence a business’s setup selection and how he goes about finding a site with high foot traffic in the first video on the Instagram page. When he finally manages to secure down the spot, it takes some effort on his part. He then takes us through the steps of buying, setting up, and maintaining his stall, assembling goods, and beginning the first day of business.
Arbaz has informed his viewers of relevant updates from day one to day nineteen (so far). His viewers can get an interesting glimpse into the world of tiny food-related businesses and their potential for financial gain by viewing his daily sales. Documenting Arbaz’s path, with all of its mistakes, lessons learned, and cautions, is not only helpful from an educational standpoint, but also very impressive and inspirational.
2. The narrative
After you watch Arbaz’s routine for a few seconds, the videos almost have a beat to them. As you get used to his daily routine, you start to notice any shifts or deviations, which helps you to comprehend what can go wrong or need to be fixed once something throws off the overall order.
The videos are really insightful and are shot in an uncomplicated way. It’s impossible to avoid becoming involved in Arbaz’s company expansion and speculating about whether the food influencer will make money from his audacious venture. It is amazing to consider how Arbaz, in a real masterstroke of strategic ingenuity, has his audience hypnotized and waiting impatiently for the solution as the days pass.
3. The expansion
It’s exhilarating to see Arbaz grow from a few patrons on opening day to throngs of people in little more than a week. Receiving daily updates and being aware of the cash flow is almost like being a part of his stall in real time.
Additionally, he has content on his Instagram feed that is specifically tailored to his growing fan base. With 163,000 followers as of this writing, in just 19 days, Arbaz has expanded the possibilities for good content creation in addition to providing access to Business 101.
4. The guidance
Arbaz doesn’t hesitate to be honest when it’s needed, even if it’s clear that he keeps some things close to the vest to keep his audience guessing. For instance, his revenues grow together with the number of his followers. He takes great care to make sure his audience understands that everyday sales are not the same as profit, though.
Additionally, he doesn’t hesitate to be open about a decline in sales. In fact, he advises new entrepreneurs to push through their frustrations and keep going in the event that such a day comes. He then rarely allows obstacles to slow him down—practicing what he preaches.
5. The trip
Arbaz has unquestionably put up an amazing experience for his followers and himself. One is drawn into Arbaz’s world by everything from business advice to scoping out sites to get supplies to daily accountability. There’s a straightforward, yet incredibly powerful quality to this endeavor he’s taken on. In essence, it is impossible not to support Arbaz and everyone he will ultimately inspire.
His mission also contains a beautiful message. After investing Rs 50,000 in a tiny french fry stand, a man gains notoriety overnight and develops a devoted fan base. This presents the incredibly inspiring notion that one does not have to be a celebrity in order to captivate and entertain. Finding a connection with a committed few and having one’s content find resonance are two more strongly connecting qualities.
Overall, do follow Arbaz’s adventure if you haven’t already. One cannot resist going down this delectably tempting rabbit hole as soon as they pass the first few videos.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.