EY MENA to Conduct Valuation of PSL Franchises Ahead of Renewal Cycle
The Pakistan Cricket Board (PCB) has awarded a key contract to Ernst & Young (EY MENA), a leading global professional services firm, following a public tender process launched in July.
The valuation process is set to kick off later this month and is expected to take around five weeks. EY MENA will engage with stakeholders, carry out market research, benchmark performance, and prepare detailed projections and valuations.
The firm’s assessment will cover the fair market value of all existing Pakistan Super League (PSL) franchises, as well as commercial rights, including media, live-streaming, in-stadium sponsorships, title sponsorship, and potential new franchises.
According to PCB, this exercise to determine fair market value and renewal franchise fees aligns with the terms of the current franchise agreements, which are nearing completion.
Commenting on the announcement, PSL CEO Salman Naseer said, “This valuation is a pivotal step in the PSL’s growth, reinforcing its status among the world’s top cricket leagues. By appointing an independent global leader like EY MENA, we are ensuring complete transparency and fairness in evaluating our franchises and commercial rights.”
He added, “As we enter the renewal cycle and consider the addition of new teams, this process will provide both current and prospective stakeholders with confidence in the league’s sustainable growth. Once the report is finalized, PCB will use it to make informed strategic decisions to shape the future of the PSL.”
The PCB emphasized that the PSL continues to be a cornerstone of Pakistan’s sporting landscape, driving cricketing excellence, commercial success, and international recognition. With the upcoming renewal cycle, the league aims to create greater opportunities for investors, fans, and players alike.
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