Facebook’s 2025 Monetisation Policy Targets Unoriginal Content and Spam Accounts
MENLO PARK, CA — Meta has unveiled its updated Facebook monetisation policy for 2025, introducing stricter penalties for accounts that repeatedly share copied or unoriginal content without meaningful edits or proper attribution.
According to the company, the move is aimed at improving the platform’s user experience by curbing spam in news feeds and ensuring that original creators receive proper credit and visibility.
Under the new rules, accounts that repost videos, images, or text without permission or substantial changes will face penalties. These may include removal from monetisation programs, reduced reach, and even suspension in severe cases.
“Creators who add value through commentary, reactions, or unique insights to reposted content will not be penalised,” a Meta spokesperson confirmed.
In the first half of 2025, Meta says it has already taken action against over 500,000 accounts for engaging in spammy practices and artificial engagement. Additionally, the platform has removed more than 10 million fake or impersonator profiles as part of its crackdown.
As part of its commitment to support authentic content, Meta is also testing a new feature that links duplicate content back to the source. This aims to help users find and follow real creators more easily.
The policy rollout will continue in phases over the coming months. While it currently applies only to Facebook, Meta has not yet announced whether similar measures will be introduced for Instagram or Threads.
Meta has also issued best practices for creators to maintain eligibility for monetisation:
Avoid third-party watermarks
Limit excessive hashtag use
Ensure all reused content includes voiceovers, commentary, or significant edits
Failure to comply with these guidelines may lead to demonetisation and reduced distribution of content.
This policy update mirrors recent changes by YouTube, which now penalises repetitive or AI-generated content to maintain platform integrity. Together, these moves signal an industry-wide shift prioritising originality and quality in digital content creation.
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