Pakistani singer and producer Farhad Humayun, popularly known for his association with the drum-jam band Overload; serves a legal notice Coca Cola for violation of his intellectual property rights.
In a recent advertisement named ‘Coke and Music,’ the carbonated soft drink manufacturers have plagiarised Humayun’s version of Neray Aah. The original version of Neray Aah was released in 2011.
From vocalization to the guitar, rhythm, tempo, music, and vocal melody; the broadcast is part of Coca Cola’s social media teasers across popular mediums such as YouTube, Instagram, and Twitter.
“The blatant infringement of Farhad Humayun’s content by Coca Cola is a great disappointment as the corporation professes to champion the efforts of the local music industry but has acted otherwise. The artist, therefore, has to seek justice through legal channels,” revealed Humayun’s team.
Original Song:
Coca Cola’s Commercial:
This is not the first time the company is facing accusations of such nature. Previously, pop singer and activist Shehzad Roy has also sent a legal notice for his 2008 hit Laga Rahe. Sprite campaign used the song without his official go-ahead.
Sad how all these soft drink companies are stealing the national music of our most talented singers without their official consent. The violation of Farhad Humayun’s content by Coca Cola is a great disappointment as the corporation professes to champion the efforts of the local music industry but has acted otherwise.