Fashion shows are always a sight to behold, but the anticipation of Louis Vuitton’s Men’s Fall/Winter 2021 show ran especially high when; it was announced that BTS would be taking part. After being announced as global ambassadors for the luxury brand in April the legendary septet modeled pieces from Vigil Abloh’s latest collection on July 7 in a fashion film presentation directed by South Korean filmmaker Jeon Go-woon.
The inspiration behind the collection:
The inspiration behind the collection came from the “idea of challenging preconceived notions and reimagining established codes,” Virgil Abloh discussed in his show notes. The so-called “spin-off show” is a continuation of the Fall 2021 Menswear Collection, shown in Paris back in January. The show also echoes Virgil Abloh’s The Voyage project, started in 2020, whereby shows travel to the destinations of Louis Vuitton’s global community.
Louis Vuitton presents the Men’s Fall-Winter 2021 Collection by Virgil Abloh in Seoul featuring House Ambassadors BTS. https://t.co/tsAokz5l1d
— Louis Vuitton (@LouisVuitton) July 7, 2021
The septet strutted across the Bucheon’s Art Bunker B39 with smoldering looks, previously shown in the January runway. They walked alongside other models, including famous Nigerian-Korean model and actor Han Hyun Min, who sported 34 brand-new looks, making for a total of 41. Common threads included bold colors, over-the-top outerwear, and, of course, plenty of Louis Vuitton’s signature monogram.
BTS Transformation as models:
Jimin started off the show in a light marbled suit and salmon-colored, gold sunglasses. RM had the most accessories of the group, donning an oversized dark suit with a large matching hat, and a silver briefcase. Suga wore a chic black suit with green and white sneakers that perfectly matched his sash that bore the writings of conceptual artist Lawrence Weiner. J-Hope modeled a suit that encapsulated the theme of the show with the map of the world embroidered onto his jacket and tie. Both Jungkook and V wore crisp black suits.
#LouisVuitton Ambassador and @bts_bighit member #Jimin shows off a silver tote bag from the collection at @ViriglAbloh’s #LVMenFW21 fashion show in Seoul. Watch now on Twitter or https://t.co/LSIytRcPnN#BTS pic.twitter.com/3HXlc5Txxm
— Louis Vuitton (@LouisVuitton) July 7, 2021
#LouisVuitton Ambassador and @bts_bighit member #V at @VirgilAbloh’s #LVMenFW21 fashion show in Seoul. Watch now on Twitter or https://t.co/0MqjLnG2YK#BTS pic.twitter.com/IF8v58Jpf4
— Louis Vuitton (@LouisVuitton) July 8, 2021
V held an oversized Louis Vuitton coffee cup-shaped bag (which is ironic since fans learned in one Run BTS! episode that he doesn’t particularly enjoy coffee) while Jungkook put the brand’s statement jewelry in full display. Finally, Jin closed out on a high note in a checkered crimson and black coat. The South Korean group’s vibrant style has garnered the attention of the fashion crowd for years now. Dior’s Kim Jones famously created exclusive performance outfits for the group’s Love Yourself: Speak Yourself world tour.