The Nikkei newspaper said that Japan’s Mitsubishi Motors is set to join an alliance between Honda Motor and Nissan Motor, creating a tie-up between automakers with combined sales of more than 8 million vehicles.
Mitsubishi Motors, which is 34% owned by Nissan, will work with Honda and Nissan to finalize the details of their strategic partnership, Nikkei said, adding the three firms intend to standardize in-vehicle software that controls cars.
Mitsubishi Motors declined to comment on the report, while a Nissan spokesperson would only say the report was not based on something either of the companies had announced. Spokespeople for Honda did not respond to a request for comment.
The push comes as Nissan, Japan’s third-biggest automaker, has been steadily losing market share in its two largest markets, the United States and China, which together accounted for half of its global sales in the year to March.
On Thursday, the company slashed its annual outlook after heavy discounting in the U.S. almost completely wiped out its first-quarter profit.
Nissan and Honda said in March that they were considering a strategic partnership to collaborate on producing electric vehicle components and artificial intelligence on automotive software platforms.
Mitsubishi Motors is already part of a long-standing alliance with Nissan and France’s Renault, which the three automakers agreed to restructure last year, aiming for a downsized but more pragmatic and agile partnership.
Separate collaboration between Nissan, Honda, and Mitsubishi Motors could help Japan’s automakers cut costs and beef up to battle tough competition in EVs, dominated by companies like China’s BYD and Tesla.
In China, the world’s largest auto market, Japanese brands previously were strong but are now up against domestic automakers that have rapidly increased production and won over consumers with low-priced vehicles loaded with software.
Mutib Khalid is a skilled content writer and digital marketer with a knack for crafting compelling narratives and optimizing digital strategies. Excel in creating engaging content that drives results and enhances online presence. Passionate about blending creativity with data-driven approaches, Mutib Khalid helps brands connect with their audience and achieve their goals.