Netflix Opens Its Online Store To sell Products Tied to Shows

Zarwash Gulrez

You streamed it. Now you can buy it at Netflix.shop, a new site that will offer everything from a “Lupin” side table to a “Yasuke” clock. There will be “Lupin” pillows and Netflix-branded boxer shorts. There will be caps, necklaces, charms, and hoodies, all of them for sale at the online shop; a site that goes live on Thursday when the world’s biggest streaming company plants a flag in the territory of e-commerce. Furthermore, The shopping site gives it a new way to bring in cash after a quarter in which its explosive growth showed signs of slowing down in the increasingly crowded field of streamed entertainment; one that now includes a formidable rival in Disney+.

Netflix Competitors:

Unlike some of its competitors, including Hulu and HBO Max; Netflix, the home of “Bridgerton,” “The Witcher” and “The Crown,” does not have commercials; relying on the monthly fees paid by its more than 200 million subscribers around the world.  Moreover, The site is the next logical step for a company that has gotten serious about the retail business in the last year, an effort led by the executive Josh Simon, who runs Netflix’s consumer products division. Furthermore, Mr. Simon joined the company in March 2020 after working in a similar role at Nike. On his watch, the consumer products team has grown to 60 people; from 20, and Netflix has made deals with Walmart, Sephora, Amazon, and Target to sell clothes, toys, beauty kits, and housewares, among other items, related to its series and films.

The Online Store:

Secondly, Netflix created the online store with the tech company Shopify. Mr. Simon described it as a “boutique,” adding that products tied to only a few Netflix shows will be included in its first few weeks. “Lupin,” the buzzy French crime show about an expert thief; will be front and center at Netflix.shop later this month. In addition to baseball caps, T-shirts, hoodies, and sweaters; the “Lupin”-related merchandise will include throw pillows ($60 a piece) and a side table ($150), all of it designed and produced in collaboration with the Louvre museum. Moreover, Two Netflix anime series; “Eden” and “Yasuke;” will be featured in the store on its first day. Furthermore, A clock based on the “Yasuke” character Haruto; created in collaboration with the artist and designer Nathalie Nguyen, is priced at $135.

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