The need of fostering indigenous brands is highlighted in light of Pakistan’s economic difficulties, and Ben Da’ood Studios stands out as a key player in this development. The story of Cheezious, which went from being a little-known novelty in Rawalpindi to becoming a national phenomenon, demonstrates the significant impact of Ben Da’ood’s creative abilities on the success of brands.
Ben Da’ood Studios and Cheezious, a once-modest establishment, set out on a transforming adventure. Cheezious’s audience was strategically engaged by the creative firm through gripping narratives and films, which increased sales and elevated brand awareness.
Inspired by this triumph, the partnership grew into an all-encompassing rebranding initiative. BenDaoods explored the fundamental principles of Cheezious, resulting in the potent declaration, “Proud Pakistani Brand.” Cheezious’ dedication to empowering the local community was highlighted by this proclamation, which also greatly increased sales and brand awareness.
In line with the brand statement, Cheezious created the unique selling proposition “Spreading Cheezy Khushiyan,” which served as the direction for the company’s marketing initiatives and corporate social responsibility (CSR) endeavors. This slogan not only struck a chord with consumers, but it also perfectly captured Cheezious’ goal of bringing happiness.
Ben Da’ood Studios managed social media, designed packaging, produced amusing video advertisements, and carried out outdoor marketing campaigns for Cheezious in a mere three years. All of these tasks were expertly organized under one roof. It was a fantastic journey in a short amount of time, since this integrated and time-efficient strategy not only demonstrated creative adaptability but also played a crucial role in turning Cheezious into a Proud Pakistani sensation.
Cheezious, a “Proud Pakistani Brand,” proudly stands tall today with over 34 locations. The crucial part that Ben Da’ood Studios played in turning a neighborhood restaurant into a well-known national brand is indicative of the agency’s dedication to the prosperity of regional companies. Selecting Ben Da’ood is akin to selecting a committed partner for the ongoing prosperity of regional companies in the ever-changing market, perfectly summarizing Cheezious’ ascent from regional to national renown.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.