As the digital race heats up, the widely utilized video sharing app TikTok has revealed a significant advancement in its goals.
According to the firm, TechCrunch, TikTok, which is owned by ByteDance, has moved its focus to YouTube, a well-known video platform on Google, by allowing users to upload videos lasting an hour.
TikTok is progressively adding more capabilities. Some users can now publish videos up to 30 minutes long, but others can only upload 10-minute shorts. The platform raised the maximum video length to 30 minutes in January.
“If TikTok launches the 60-minute upload limit videos, networks would no longer have to break up an episode into multiple parts,” according to TechCrunch.
The app requires authors to purchase a subscription in order to upload videos longer than 20 minutes.
Shou Zi Chew’s company started out shooting vertical videos, but now that it has grown greatly, it is competing with other industry titans like Facebook, Instagram, and YouTube.
Its focus is now on giving viewers an experience that is similar to YouTube.
Earlier this year, TikTok sent out notifications to its customers regarding content bonuses for uploading horizontal videos rather than vertical ones.
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