YouTube goes after TikTok with ‘Shorts’

YouTube is rolling out a short-form video-streaming service; on its platform in the United States as it looks to better compete; with rival TikTok in the hugely popular category.

The service, Shorts, lets users record mobile-friendly vertical videos that can spice up with special effects and soundtracks pulled from a music library.

“Starting today and over the next several weeks, we’ll gradually expand our Shorts beta to the U.S.,”

Saying in a blog post on Thursday,

Adding it would weave in newer features on the service like the ability to add text at specific points of the video.

Firstly; YouTube had rolled out the feature in India in September last year; after TikTok banned in one of its biggest markets.

Shorts currently records more than 6.5 billion daily views globally, YouTube said.

Recently Tiktok has banned due to not crabbing on its content.
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