Adidas sells $1 billion worth of Yeezy stock on Yeezy Day, despite backlash
Adidas plans to liquidate its $1 billion worth of leftover YEEZY shoe stock after breaking up with Kanye West in 2022 over remarks he made that were considered antisemitic.
Adidas has secretly and sporadically delivered sold-out drops of YEEZY sneakers throughout the past year.
YEEZY sneakers continue to be well-liked despite the controversy, especially in the resale market.
The last, much awaited resupply will be available on the adidas YEEZY website and the Adidas CONFIRMED app from May 27 to June 13.
A number of models, including the YEEZY 350 Turtledove and YEEZY BOOST 350v2, will be available in the release.
Still, a few of Ye’s supporters are demanding an Adidas boycott.
Furthermore, a few admirers believe that the rapper and the German shoemaker are secretly partners.
Although some customers have expressed dissatisfaction over specific models selling out quickly, there is still a lot of interest in YEEZY shoes despite the controversy.
While others can’t wait to buy the comparatively pricey YEEZY sneakers with their money.
Ye’s fans are awaiting his reaction to the YEEZY drop.
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