Within 24 hours, Xiaomi EV, a Chinese smartphone manufacturer, received over 90,000 orders
Priced at 215,900 yuan ($29,870) for the base model, Xiaomi’s SU7 is gaining attention for its affordable pricing as well as its elegant style, which is evocative of high-end sports cars like Porsche’s Taycan and Panamera.
Xiaomi’s SU7, although being new to the electric vehicle (EV) landscape, has garnered customer attention in China’s cutthroat car industry.
Xiaomi alerts prospective customers to the possibility of four to seven month wait periods for SU7 delivery due to high demand. While the Pro model and more expensive versions can need up to 30 weeks, the ordinary model might take 18 to 21 weeks.
Xiaomi’s foray into the electric vehicle (EV) industry is met with fierce rivalry from well-known brands like Tesla and BYD. But Xiaomi has a distinct edge because to its robust financial support and knowledge of consumer electronics, especially smartphones.
The company’s focus on intelligent features—like sophisticated dashboards—resonates with Chinese customers, which increases its allure.
In addition, the release of Xiaomi SU7 has encouraged other EV producers to provide aggressive promotions and discounts in an effort to draw in customers. While Aito, supported by Xpeng and Huawei, is advertising discounts and subsidies for its electric SUV models, Chery is offering incentives for its gasoline-powered cars.
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