China Incredible 3,000-drone light show on Genesis Launch
As far as new announcements go; this one is pretty impressive. China is home to the largest automotive market in the world; it might surprise some of you to learn that Genesis hasn’t been a part of that growth. That’s changing; the automaker put on one hell of a light show over Shanghai to let the world know about it. On 2 April, Genesis celebrated its official launch in China by taking to the skies with over 3,000 drones. The choreographed aerial display was titled Genesis of Genesis; and it lit up the Bund in Shanghai to create everything from dazzling spirals to a gigantic hand, outlines of the G80 and GV80, and the winged logo with red extended wings that “waved” in simulated motion.
Genesis Launches In China With Incredible 3,000-Drone Light Show https://t.co/CsgTF7qM0t pic.twitter.com/Oi1old3nDV
— Flyin18T Motorsports (@Flyin18T) April 5, 2021
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Genesis Launch in China:
If it was the automaker’s goal to grab the attention of luxury car buyers – or pretty much everyone in Shanghai – we’d say the event was a clear success. “We are excited to showcase our globally recognised products, Genesis G80 and GV80, known for the highest quality and distinctive design,” said Henne. “We are driven by a purpose to design authentic relationships with Chinese consumers. This is our promise and our differentiator in China to deliver meaningful and stress-free experiences. “To do that, we will be implementing an all-new business model that will bring our commitments to life.”
