‘Escobar’ is evidence that Ali Ansari has enough of money to burn
If you didn’t know, Ali Ansari is attempting to bring Columbia back, or at least trying to, with his new song Escobar.
His song interestingly links itself with the Western hip-hop history of flaunting wealth, parties, and an expensive lifestyle, taking a distinct turn from the rags-to-riches concept commonly explored in Pakistani hip-hop. The lyrics and music video of the song, in which Ansari brags about his wealth and conveys a sense of being above and above the typical listener, reflect the theme of grandeur.
“Desi Columbia” refers to a desire to import the aesthetics of the Colombian cartel to the United States, giving the impression of being powerful and affluent, similar to a mafia lord or superstar. This notion is furthered in the song video, which shows Ansari living the high life. The lyrics’ main idea is reflected in the images, which show lavish cars and large sums of money.
Ansari continues rapping, talking about the money and “expensive shoes” that “groove sari raat” around him. Not surprisingly, he adds Jay-Z on his playlist and pays tribute to his “babies” in the process. Though he claims to be a “millionaire,” he reassures us that despite his “shady” business activities, everything is fine. He assures us that his dealings are “shady” but he’s a “millionaire”, baby, so it’s all good. He also says that his love isn’t fake and his heart is “naik” (clean), before referencing to “walk-in protocols,” calling it some “gangster shit”.
Though it has a bright surface and snarky composition, the tune lacks the depth and thought-provoking quality typical of the genre. However, it is evident that the song does not even remotely aim to sound “deep.” The song is firmly centered in the area of aspirational fantasy rather than attempting to humanize Ansari. The song appeals to a listenership looking for positive vibes.
It’s consistent with the hip-hop practice of using ideas of wealth to make performers seem powerful and untouchable. Escobar presents Ansari as one of those musicians, and perhaps even as someone who has effectively stepped into a previously unexplored area of the regional music scene. However, not everyone will enjoy his song—least of all of us. Fans of his would disagree.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.
