Mira Rajput Invests in Athletifreak as Delhi Store Marks Asia Debut
Mira Rajput Expands Entrepreneurial Ventures with Investment in Athletifreak’s Delhi Debut
Despite being widely recognized as a Bollywood star, Shahid Kapoor, Mira Rajput have successfully carved out their own identity as businesswomen and content creators. From founding the wellness centre Dhun to co-founding skincare brand Akind, Mira has steadily built her entrepreneurial portfolio. She now adds a new venture to her achievements by investing in her sister, Noor Wadhwani, and brother-in-law Mo’s luxury fitness brand, Athletifreak, as it launches its first store in Asia, in Delhi.
Mira credits Shahid Kapoor for inspiring much of her journey. “Shahid’s passion for dance and his discipline toward work and fitness have resonated with this project,” she shared. “Fitness and wellness have always been an integral part of our lives. This isn’t just about working out—it’s about movement, passion, and dedication, which perfectly align with what we value.”
Reflecting on her growth as an entrepreneur, Mira added, “My journey began with the trust people placed in me and my vision. Every venture I’ve undertaken focuses on connecting with consumers, and I genuinely enjoy that interaction. My philosophy has always been to create meaningful impact.”
On the personal front, Mira and Shahid Kapoor, who have been married for a decade, are proud parents to two children: Misha, 9, and Zain, 7.
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