After 20 Years, Lamborghini Unveils Their New Logo

Automobili Lamborghini has significantly altered the appearance of its emblem after more than 20 years. They are taking this action in order for their brand—which they encapsulate as “Driving Humans Beyond”—to embody their principles of daring, surprise, and authenticity.

This redesign, which is a component of the larger Direzione Cor Tauri strategy, demonstrates Lamborghini’s desire to be more environmentally conscious and sustainable. They’re making an effort to lead by example and advance novel concepts. They believe that the new, simpler logo, which features the hues black, white, yellow, and gold, effectively conveys the essence of the company.

Additionally, they altered their well-known bull sign to make it more noticeable, particularly on the internet. In addition to the logo, they have unveiled a new font for their name as well as a few new symbols for usage in correspondence. All of this is done to ensure that their brand seems the same anywhere you see it.

This significant alteration demonstrates Lamborghini willingness to take chances and have a significant influence going forward. They wish to advance with the times while maintaining their sense of themselves.