Real Madrid in talks with Saudi Arabia over sponsorship
Leaked documents have revealed; that Real Madrid is in talks with Saudi Arabia’s state-owned Qiddiya project about a €150 million partnership deal that would include becoming the lead sponsor of their women’s team, according to The Times.
The country would become the main sponsor of the team for the next 10 years. The agreement would also include a commitment on the part of Los Blancos; to have a minimum of four players from the men’s team promote Qiddiya; a project destined to become the Saudi capital of sports and entertainment.
Real Madrid chasing keynote deal with Saudi Arabia, following Barcelona agreement with Qatar. The Spanish FA exported the Super Cup to Saudi Arabia and La Liga aim to play matches abroad, including the Middle East. All vocal in opposition to “state run” clubs bending FFP rules. https://t.co/iHDt7BWZR4
— Colin Millar (@Millar_Colin) February 19, 2021
The Qiddiya project is an ambitious plan; constructed on the outskirts of Riyadh and described as an “entertainment megaproject” and a major part of Saudi’s 2030 vision.
“As part of the agreement, Qiddiya will become the main sponsor of the women’s team, which will result in players traveling to Saudi Arabia to motivate girls to play sports,” explains one of the documents, which according to The Times is from Saudi Arabia’s ministry of culture claiming a memorandum of understanding was agreed between Real Madrid and the project.
The Times has seen two separate documents detailing a proposed partnership between the club and Qiddiya; with a project worth over €6.5 billion; intended to become Saudi Arabia’s “capital of sports and entertainment”.
Neither party agreed to comment on the matter for the moment. Neither to confirm nor to deny the information published in the UK.
