Mahira Khan is dressed in Sawan Gandhi’s “Monochrome Magic” design from India
Renowned artist Mahira Khan, who created a significant mark during her time in Bollywood, became the designer’s muse for renowned Indian fashionista Sawan Gandhi in her first exclusive partnership. The renowned actor wore pieces from the designer’s ethereal new Monochromatic Magic collection, which is expected to become the fashion standard for event dress in 2024.
This has been a dream come true for Sawan, who has been a fan of Mahira since watching Humsafar and Raees. “My design aesthetic is always a modern interpretation of classic silhouettes—a vision that is inextricably linked to Mahira’s character. We instantly connected with her because she embodies elegance with the most refined, subtle sensibility.
Sawan Gandhi has been incredibly popular in the past few years. Even while his designs have been sighted at events with the most sought-after Bollywood brigade, this celebrity-centric campaign is a first, or as the designer puts it, a manifestation. The brilliantly made jewelry by award-winning jeweler and gemologist Pavit Gujral, of Dubai, will complement the gorgeous ensembles.
The multi-talented designer, drenched in vivid colors, finds inspiration in nature, the beauty in the unexpected, a rainbow of colors, and a close bond with the animal species. Customized, daring, and inspiring, Pavit Gujral’s jewelry designs become eternal masterpieces that go beyond the realm of everyday jewelry and into the extraordinary, bringing Sawan Gandhi’s monochromatic tale a touch of Midas harmony and beauty.
“Each collection features a fresh viewpoint, but I also have my own signature style that helps people recognize the brand,” he says. “Mahira is the ideal muse, and I think that our time spent together on location was the most memorable aspect of our shoot. Her natural grace in the photos demonstrates her innate sense of style, designs, and craftsmanship—she is a designer’s dream!
Mahira appears in four monochromatic ensembles for the ad, featuring sarees with elaborate embroidery, an open sherwani jacket over a saree, and an ivory gold lehenga with an embroidered net veil. Sawan Gandhi’s design philosophy is reflected in the blend of traditional silhouettes with modern components, providing a novel take on classic fashion that draws inspiration from all over the world. The collection took more than four months to construct, with hours of hand embroidery put into each outfit. Although the outfits feature the iconic silhouettes and embroidery of Sawan Gandhi, they also have a modern twist that reflects Mahira’s elegance and attractiveness.
“A renowned designer, a global actor, and a campaign shot in Dubai; this is a wholesome amalgamation of unparalleled representation of fashion luxury and beauty,” said Sawan Gandhi. He went on to say, “I’ve always loved making clothes that make people feel beautiful,” in reference to a partnership. The procedure seemed right, especially with a muse like Mahira. The celebrity connected with our vision right away, making the process an artistic dream come true. We included elements that, through design, beautifully highlight both cultures.” The dreamlike collection will be offered online and at Sawan Gandhi’s boutiques in Hyderabad and Delhi.
I am a dedicated student currently in my seventh semester, pursuing a degree in International Relations. Alongside my academic pursuits, I am actively engaged in the professional field as a content writer at the Rangeinn website.
